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Judul Innovative Pricing Strategies to Increase Profits, Second Edition
Pengarang Marburger, Daniel
EDISI 2
Penerbitan New Jersey, USA : Business Expert Press, 2015
Deskripsi Fisik 162 :ill
ISBN 9781631573699
Subjek BUSINESS & ECONOMICS / ECONOMICS / GENERAL, TECHNOLOGY, MANAGEMENT & AUXILIARY SERVICES, GENERAL MANAGEMENT
Abstrak The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
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Lokasi Akses Online https://portal.igpublish.com/iglibrary/search/BEPB0000444.html

 
No Barcode No. Panggil Akses Lokasi Ketersediaan
086315292 658.816 Mar i Baca Online Perpustakaan Pusat - Online Resources
Ebook
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520 # # $a The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
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