| Judul | Handbook of marketing scales : Multi - item measures for marketing and consumer behavior research William O. Bearden |
| Pengarang | Bearden, William O. |
| Penerbitan | SAGE 1993 |
| Deskripsi Fisik | xii, 352 hlm.29 cm. |
| ISBN | 0803951558 |
| Subjek | Pemasaran - Penelitian |
| Bahasa | Inggris |
| Target Pembaca | Tidak diketahui / tidak ditentukan |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 054794212 | 658.83 Bea h | Dapat dipinjam | Perpustakaan Pusat - R KKB Koleksi Referensi |
Tersedia
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