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Judul Research Methodologies for Business Management / Vanessa Ratten
Pengarang Ratten, Vanessa
EDISI 1st Edition
Penerbitan London : Routledge, 2023
Deskripsi Fisik 158 hlm :ill
ISBN 9781003314516
Subjek Economics, Finance, Business & Industry, Research Methods
Abstrak Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner. The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers. This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research
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Lokasi Akses Online https://www.taylorfrancis.com/books/mono/10.4324/9781003314516

 
No Barcode No. Panggil Akses Lokasi Ketersediaan
013623292 658.0072 Rat r Baca Online Perpustakaan Pusat - Online Resources
Ebook
Tersedia
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245 1 # $a Research Methodologies for Business Management /$c Vanessa Ratten
250 # # $a 1st Edition
260 # # $a London :$b Routledge,$c 2023
300 # # $a 158 hlm : $b ill
520 # # $a Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner. The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers. This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research
650 # # $a Economics, Finance, Business & Industry, Research Methods
856 # # $a https://www.taylorfrancis.com/books/mono/10.4324/9781003314516
990 # # $a 013623292
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