| Judul | Launching New Products : Best Marketing and Sales Practices / John Westman; Paul Soyrda |
| Pengarang | Westman, John Soyrda, Paul |
| Penerbitan | New York : Business Expert Press, 2015 |
| Deskripsi Fisik | 158 p. ;22,9 cm |
| ISBN | 9781606499221 |
| Subjek | MARKETING MANAGEMENT NEW PRODUCT DEVELOPMENT |
| Catatan | So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed standard that is used to evaluate the actions leading up to the launch, and corrective actions used during the product launch. As a result, business leaders make their own judgments and never truly know how much more successful they could have been. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://portal.igpublish.com/iglibrary/search/BEPB0000402.html |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 082115292 | 658.8 Wes l | Baca di tempat | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
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