| Judul | Social Media Marketing: Strategies in Utilizing Consumer-Generated Content |
| Pengarang | Moriuchi, Emi |
| EDISI | 1 |
| Penerbitan | New Jersey, USA : Business Expert Press, 2016 |
| Deskripsi Fisik | 136 :ill |
| ISBN | 9781631571183 |
| Subjek | BUSINESS & ECONOMICS, ADVERTISING & PROMOTION, COMPUTER SCIENCE, INFORMATION & GENERAL WORKS, COMPUTER SCIENCE, KNOWLEDGE & SYSTEMS, SPECIAL COMPUTER METHODS |
| Abstrak | With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously looking for information to keep current with the consumer market in order to maintain their market share. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://portal.igpublish.com/iglibrary/search/BEPB0000457.html |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 087115292 | 006.7 Mor s | Baca Online | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
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| 650 | # | # | $a BUSINESS & ECONOMICS, ADVERTISING & PROMOTION, COMPUTER SCIENCE, INFORMATION & GENERAL WORKS, COMPUTER SCIENCE, KNOWLEDGE & SYSTEMS, SPECIAL COMPUTER METHODS |
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| 990 | # | # | $a 087115292 |
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