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Judul Reputation Management and Family Business : Proposal review / Zdzis?awa Dacko-Pikiewicz,
Pengarang Dacko-Pikiewicz, Zdzis?awa
EDISI 1st ed
Penerbitan Oxfordshire : Taylor & Francis, 2022
Deskripsi Fisik 224p. :ill
ISBN 9781000509472, 9781003226215, 9781032127798, 9781032127767, 9781000509472
Subjek REPUTATION MANAGEMENT
FAMILY-OWNED BUSINESS ENTERPRISES—MANAGEMENT
CORPORATE IMAGE
STRATEGIC PLANNING
SMALL BUSINESS—MANAGEMENT
ENTREPRENEURSHIP
Abstrak Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
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Lokasi Akses Online https://library.oapen.org/handle/20.500.12657/51094

 
No Barcode No. Panggil Akses Lokasi Ketersediaan
124425192 658.408 Dac r Baca Online Perpustakaan Pusat - Online Resources
Ebook
Tersedia
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020 # # $a 9781000509472, 9781003226215, 9781032127798, 9781032127767, 9781000509472
035 # # $a 0010-0525000112
082 # # $a 658.408
084 # # $a 658.408 Dac r
100 0 # $a Dacko-Pikiewicz, Zdzis?awa
245 1 # $a Reputation Management and Family Business : $b Proposal review /$c Zdzis?awa Dacko-Pikiewicz,
250 # # $a 1st ed
260 # # $a Oxfordshire :$b Taylor & Francis,$c 2022
300 # # $a 224p. : $b ill
520 # # $a Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
650 # # $a CORPORATE IMAGE
650 # # $a ENTREPRENEURSHIP
650 # # $a FAMILY-OWNED BUSINESS ENTERPRISES—MANAGEMENT
650 # # $a REPUTATION MANAGEMENT
650 # # $a SMALL BUSINESS—MANAGEMENT
650 # # $a STRATEGIC PLANNING
856 # # $a https://library.oapen.org/handle/20.500.12657/51094
990 # # $a 124425192
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