| Judul | Crisis Management in the Age of Social Media / Louis Capozzi; Susan R. Rucci |
| Pengarang | Capozzi, Louis Rucci, Susan R. |
| EDISI | 1st ed |
| Penerbitan | New York : Business Expert Press, 2013 |
| Deskripsi Fisik | 158p. :ill |
| ISBN | 9781606495803 9781606495810 |
| Subjek | BUSINESS & ECONOMICS INDUSTRIAL MANAGEMENT BUSINESS & ECONOMICS ORGANIZATIONAL BEHAVIOR CRISIS MANAGEMENT |
| Catatan | charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis' an instant crisis example is when Verizon added a |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://portal.igpublish.com/iglibrary/obj/BEPB0000241 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 066815292 | 658.405 6 Cap c | Baca Online | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
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| 260 | # | # | $a New York :$b Business Expert Press,$c 2013 |
| 300 | # | # | $a 158p. : $b ill |
| 505 | # | # | $a Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'--an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi. |
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| 650 | # | # | $a BUSINESS & ECONOMICS ORGANIZATIONAL BEHAVIOR |
| 650 | # | # | $a CRISIS MANAGEMENT |
| 700 | 0 | # | $a Rucci, Susan R. |
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