| Judul | Dynamic Customer Strategy : Today’s CRM / John F. Tanner |
| Pengarang | Tanner, John F. |
| EDISI | 1st ed |
| Penerbitan | New York : Business Expert Press, 2014 |
| Deskripsi Fisik | 168p. :ill |
| ISBN | 9781606496961 9781606496978 |
| Subjek | TECHNOLOGY MANAGEMENT & AUXILIARY SERVICES GENERAL MANAGEMENT |
| Catatan | Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| Lokasi Akses Online |
https://portal.igpublish.com/iglibrary/obj/BEPB0000217 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 064515292 | 658.812 Tan d | Baca Online | Perpustakaan Pusat - Online Resources Ebook |
Tersedia |
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