| Judul | Strategic Brand Management : Building, Measuring,and Managing Brand Equity Kevin Lane Keller |
| Pengarang | Keller, Kevin Lane |
| Penerbitan | s.l. : Pearson, 2008 |
| Deskripsi Fisik | xxi.:692p.:Bibl.:Illus.:In25 cm |
| ISBN | 978-0-13-233622-2 |
| Subjek | Sales Promotion |
| Bahasa | Inggris |
| Target Pembaca | Tidak diketahui / tidak ditentukan |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 1741/mm/11 | 658.8 Kel s 01 | Dapat dipinjam | Ruang Baca Fakultas Ekonomi dan Bisnis - RB MM Koleksi Umum |
Tersedia
pesan |
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| 001 | INLIS000000000093487 | ||
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| 020 | # | # | $a 978-0-13-233622-2 |
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| 084 | # | # | $a 658.8 Kel s 01 |
| 100 | # | # | $a Keller, Kevin Lane |
| 245 | # | # | $a Strategic Brand Management : Building, Measuring,and Managing Brand Equity / $c Kevin Lane Keller |
| 260 | # | # | $a s.l. : $b Pearson, $c 2008 |
| 300 | # | # | $a xxi.:692p.:Bibl.:Illus.:In ; $c 25 cm |
| 650 | # | # | $a Sales Promotion |
| 990 | # | # | $a 1741/mm/11 |
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